Wella Koleston Perfect ME+ 12/61

• Wella Koleston Perfect ME+ is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance.

The colour that changes everything with ME+ Technology. Pure, balanced colour results with natural depth and shine. ME+ reduces the risk of developing a new allergy to hair colour. For people not allergic to hair colorants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.

*Always ask your stylist to perform an allergy alert test 48 hours before each coloration. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. Less hair damage colour after colour ** and helps neutralize free radicals in hair during colour formation.

• Simple 1:1 mixing ratio, up to 100% grey coverage, depending on the colour.
• Up to 3 or up to 5 levels of lift. ** Versus previous Koleston Perfect.

1. Mix hair color with the recommended developer in the correct ratio.
2. Apply evenly on dry, unwashed hair (roots first
   or as required).
3. Leave for the instructed processing time (usually 30–45
   minutes).
4. Rinse thoroughly, then shampoo and condition.

The main ingredients in Wella Koleston Perfect Hair Color include color pigments (oxidative dyes), conditioning agents (like lipids), ammonia (or alkalizing agents), and hydrogen peroxide (developer) that work together to deliver long-lasting, even hair color.

Ingredients:

AQUA/ WATER/ EAU, CETEARYL ALCOHOL, LANOLIN ALCOHOL, LAURYL PYRROLIDONE, GLYCERIN, AMMONIA, OLEIC ACID, GLYCERYL STEARATE SE, SODIUM SULFATE, SODIUM LAURETH SULFATE, ASCORBIC ACID, PARFUM/ FRAGRANCE, SODIUM SULFITE, DISODIUM EDTA, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE, 4-AMINO-2-HYDROXYTOLUENE, TOCOPHEROL