John Frieda Violet Crush Purple Shampoo is expertly formulated to neutralize brassy yellow tones in blonde, bleached, platinum, gray, and white hair. Its violet pigments help maintain a cool, vibrant color while enhancing brightness and shine. Ideal for preserving the clarity and freshness of light hair shades, this shampoo supports a polished, salon-quality finish with every wash.

John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

• KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.
• SALON-FRESH BLONDE - Enhance your color and discover your best blonde.
• CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use.
• BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
• CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalized and salon-fresh.
• EAN: 5037156262315

John Frieda Violet Crush Purple Shampoo kisses brassiness goodbye in as little as one wash. This intense formula by Kao USA cleanses while instantly neutralizes brassy tones for fresh and brighter hair. Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use. Satisfaction Guaranteed. Limitations may apply.