Experience natural-looking color with Wella Koleston Perfect 0/11 Ash Intensive.

This permanent hair color provides true-to-tone results, long-lasting grey coverage and a rich color with a glossy shine. Plus, its unique formula is free from ammonia and other harsh chemicals. Create beautiful hair color with confidence.

• Pure, balanced color results with natural depth and shine.
• ME+, up to 60x less likely to develop a new allergy to hair color*
• Less hair damage color after color | Simple 1:1 mixing ratio,
• Up to 100% grey coverage | Up to 5 levels of lift