John Frieda Volume Lift Shampoo keeps patented technology and penetrates all hair types, filling damaged areas from the inside out. Restores fullness while it strengthens and lifts hair for healthy volume that starts at the root. The resulting textural change makes hair feel and look more voluminous.

1. Apply shampoo to wet hair,
2. Lather, rinse well.
3. Follow with Luxurious Volume Touchably Full Conditioner.

Shampoo and condition with Luxurious Volume Touchably Full Shampoo and Conditioner to thicken strands. The formula is gentle enough for daily use.

• It keeps patented technology and penetrates all hair types, filling damaged areas from the inside out
• Restores fullness while it strengthens and lifts hair for healthy volume that starts at the root
• The resulting textural change makes hair feel and look more voluminous

John Frieda Volume Lift Shampoo helps create healthier-looking hair in a single use. This shampoo is specially formulated with collagen-infused technology to help boost body and create fullness for hair that looks and feels thicker. It is paraben-free and sulfate-free for gentle cleansing and up to 70% more volume*. *vs. dirty, limp hair.

Imported by TAke Two imports, Expiry DAte: 12/2026.