Expertly formulated with 100% pure aloe, chamomile and ginseng, Clairol 4 Dark Brown Natural Instincts offers natural-looking, long-lasting color that nourishes and protects hair. With no ammonia or added parabens, you can feel confident in your hair's health and vibrant appearance.

• Demi permanent hair color that will give you a boost of shine for radiant, healthy-looking hair
• Low commitment hair color that lasts up to 28 washes and blends away gray hairs
• YES, coconut and aloe vera and NO ammonia or added parabens in our no-drip creme formula that is gentle on all hair types and textures
• The most gentle color to the hair
• Zero parabens

Available in 38 shades of blonde, brown, black and red.

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Natural Instincts is infused with coconut oil and aloe vera to enhance natural color and boost shine. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with 0% ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!