{"title":"Loreal Dia Hair Color","description":"\u003cp\u003e\u003cstrong\u003eL’Oréal Professionnel DIA Hair Color – Ammonia-Free Tone-on-Tone Hair Color\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eL’Oréal Professionnel DIA Hair Color\u003c\/strong\u003e is a professional ammonia-free, tone-on-tone hair color designed to deliver natural-looking color with exceptional shine and softness. Ideal for enhancing natural hair tones, refreshing faded color, or blending first grey hair, this gentle formula provides radiant color results while respecting the hair’s natural structure.\u003c\/p\u003e\n\u003cp\u003ePowered by advanced color technology, DIA hair color helps improve hair texture and smoothness while leaving the hair looking healthy, glossy, and vibrant. The conditioning formula ensures even color distribution and long-lasting shine without damaging the hair.\u003c\/p\u003e\n\u003cp\u003eWidely used in professional salons, L’Oréal Professionnel DIA Hair Color is perfect for achieving \u003cstrong\u003esubtle, luminous color results with a natural finish\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free professional hair color.\u003c\/li\u003e\n\u003cli\u003eTone-on-tone coloring for natural results.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and hair softness.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing faded color.\u003c\/li\u003e\n\u003cli\u003eHelps blend first grey hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for achieving \u003cstrong\u003esoft, glossy, and naturally vibrant hair color with salon-quality results.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"dia-ammonia-free-hair-color-by-loreal-professional-shade-no-4-20","title":"Dia 4.20 Ammonia Free Hair Color By Loreal Professional","description":"\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDia 4.20 Ammonia Free Hair Color By Loreal Professional, \u003c\/span\u003eA perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colorations process, for rich, deep reflects and exceptional soft feel.\u003c\/p\u003e\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px;\" class=\"MsoNormal\"\u003eWondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives.\u003c\/p\u003e\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px;\" class=\"MsoNormal\"\u003eWith its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? Why not try a clear gloss for a dazzling reflective high shine finish.\u003c\/p\u003e\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4; color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDia 4.20 Ammonia Free Hair Color By Loreal Professional illuminates \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003enatural hair colour\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e through its ammonia free and tone-on-tone coloration process, for rich, deep reflects and exceptional soft feel. Ideal for blending away your first grey hairs leaving it with a natural-looking colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"color: #212b36; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 14px;\"\u003e\n\u003cli\u003e\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4;\" class=\"MsoNormal\"\u003eUp to 1.5 levels Tailored intensity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin: 0px 0px 1em; line-height: 1.4;\" class=\"MsoNormal\"\u003eUp to 4 weeks durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40567653662902,"sku":"420DIA","price":460.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/4-20-iridescent-burgundy-8.jpg?v=1631620764"},{"product_id":"dia-ammonia-free-hair-color-by-loreal-professional-shade-no-4-15","title":"Dia 4.15 Ammonia Free Hair Colour,","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-fareast-language: EN-IN;\"\u003eDia 4.15 Ammonia Free Hair Colour you Get Shade-Chocolate. Find your best hair colour from L’Oréal Professionnel and stick to it with Dia Richesse professional range of demi permanent hair colours. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-fareast-language: EN-IN;\"\u003eDia Richesse by L’Oréal Professionnel is the revolutionary ammonia-free demi permanent hair colour system.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"line-height: normal;\"\u003e\n\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-fareast-language: EN-IN;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Segoe UI', sans-serif; font-size: 13.5pt;\"\u003eAmmonia free hair colour - Coverage of up to 100% white hair.                     \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: black; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eDURABILITY - Demi- Permanent colour. Long-lasting, durable.   \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: black; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eLIGHTENING - Up to 3 levels For vibrant shiny.                             \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"color: black; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eDEVELOPMENT TIME - 35 min Depending on the service provided by your professional hairdresser, Total service time may vary.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-fareast-language: EN-IN;\"\u003eAmmonia-free, odourless permanent hair colour for a unique hair colouring experience and Thanks to the patented High Resist Technology, experience resistant brown with no unwanted undertones even after 42 shampoos. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-fareast-language: EN-IN;\"\u003eThe 1st ammonia-free, no odor hair colour that offers optimal scalp comfort and visibly improved hair quality. Dia 4.15 Ammonia Free Hair Colour offers a color tone you shall love and flaunt. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Segoe UI',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-fareast-language: EN-IN;\"\u003eAlso \u003c\/span\u003eDIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.  Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish. Color preferred at every Loreal Profssional Salon by leading hair dressers. Time for cange, time for Loreal Professional's Dia Richesse hair color.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40567655694518,"sku":"DIA4.15","price":460.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/4-15-chocolate-8.jpg?v=1631620804"},{"product_id":"loreal-professional-dia-developer-9-vol-27-1000-ml","title":"Dia Developer 9 Volume 2.7%","description":"\u003cp data-mce-fragment=\"1\"\u003eDia Developer 9 Volume 2.7% by Loreal Professional or simply DIActivateur Developer 9-Volume is fully stabilized and buffered to ensure consistent and uniform color results.\u003c\/p\u003e\n\u003cp\u003eBuffered developer formulated for precise, uniform color results. This 9-volume strength is ideal for subtle lifting and toning applications, delivering consistent performance across every application. The advanced buffering system ensures optimal color deposit and fade resistance, making it the preferred choice for professional colorists seeking reliable, predictable outcomes. Compatible with L'Oréal's Dia color range for seamless, salon-quality results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: ₹ 800\/- Plus 190 heavy parcel (wt handling) surcharge.\u003c\/strong\u003e\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":41698122694838,"sku":"DIA9VOL","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/51xws6khF9L.jpg?v=1775540744"},{"product_id":"loreal-professional-dia-developer-20-vol-6-1000-ml","title":"Diactivateur 20 Vol 6% 1000 ML","description":"\u003cp\u003eDiactivateur 20 Vol 6% 1000 ML is a professional-grade hair lightener designed for use in the salon. This low-volume formula is designed to lift up to six levels of color from the hair and deliver superior lightening performance. With its 1000ML, it offers long-lasting results while staying gentle on hair.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40567726768310,"sku":"DIA20V","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/files\/20V_9063b9ce-ec20-4fc5-bbc3-6db02aa77af6.png?v=1738337012"},{"product_id":"dia-ammonia-free-hair-color-by-loreal-professional-shade-no-5","title":"Dia No 5 By Loreal Professional","description":"\u003ch2 data-section-id=\"1o968do\" data-start=\"156\" data-end=\"239\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"159\" data-end=\"239\"\u003eL'Oréal Professionnel Dia Hair Color – Ammonia-Free Tone-on-Tone Hair Colour, Dia No 5 By Loreal Professional, Shade: Light Brown\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"241\" data-end=\"599\"\u003eEnhance natural beauty with \u003cstrong data-start=\"269\" data-end=\"309\"\u003eL'Oréal Professionnel Dia Hair Color\u003c\/strong\u003e, a premium \u003cstrong data-start=\"321\" data-end=\"364\"\u003eammonia-free demi-permanent hair colour\u003c\/strong\u003e designed to deliver \u003cstrong data-start=\"385\" data-end=\"450\"\u003enatural-looking shine, soft tones, and seamless grey blending\u003c\/strong\u003e. Ideal for refreshing faded hair, adding gloss, or achieving subtle colour transformations, Dia ensures a gentle yet effective colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"803\"\u003ePowered by advanced tone-on-tone technology, Dia Hair Color respects the hair fiber while enhancing depth, dimension, and radiance—making it a top choice for salon professionals and at-home users alike.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40844510953654,"sku":"5DIA","price":460.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/files\/l-oreal-professionnel-dia-color-demi-permanent-gloss-color-7-blonde-60ml.png?v=1759298598"},{"product_id":"loreal-professional-dia-developer-20-vol-6-495-ml","title":"Dia Developer 20 Vol 6% 495 ML","description":"\u003cp data-mce-fragment=\"1\"\u003eDia Developer 20 Vol 6% 495 ML is totally stable and buffered to ensure consistent and uniform color results. It’s creamy, made formulas supply mild, controlled lightening and coloring action.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe \"Dia Developer\" is commonly used in hair coloring processes. The number \"20 Vol\" indicates the strength of the developer, while \"6%\" represents the peroxide concentration. The volume and percentage together determine the level of lift and color intensity achieved during the hair coloring process.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn this case, \"20 Vol\" refers to 20-volume developer, which is also known as 6% peroxide developer. This developer strength is typically used for moderate lift and color deposit. The 495 mL mentioned is the volume or quantity of the product in the container.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt's important to note that when using Dia Developer 20 Vol 6% 495 ML, it's recommended to follow the instructions provided by the manufacturer and conduct a patch test to ensure compatibility with your hair and scalp. Additionally, it's advisable to seek professional advice or assistance if you're not experienced with hair coloring techniques. Ideal for Dia Richesse and Dia Light hair colors.\u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40851770572982,"sku":"DIA495","price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/53F79F5396B32CF222171BF48E_1625547403162.jpg?v=1636519374"},{"product_id":"dia-richesse-ammonia-free-hair-color-by-loreal-professional-shade-no-5-25","title":"Dia Richesse Shade No 5.25","description":"\u003ch2 data-section-id=\"1o968do\" data-start=\"156\" data-end=\"239\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"159\" data-end=\"239\"\u003eL'Oréal Professionnel Dia Hair Color – Ammonia-Free Tone-on-Tone Hair Colour\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"241\" data-end=\"599\"\u003eEnhance natural beauty with \u003cstrong data-start=\"269\" data-end=\"309\"\u003eL'Oréal Professionnel Dia Hair Color\u003c\/strong\u003e, a premium \u003cstrong data-start=\"321\" data-end=\"364\"\u003eammonia-free demi-permanent hair colour\u003c\/strong\u003e designed to deliver \u003cstrong data-start=\"385\" data-end=\"450\"\u003enatural-looking shine, soft tones, and seamless grey blending\u003c\/strong\u003e. Ideal for refreshing faded hair, adding gloss, or achieving subtle colour transformations, Dia ensures a gentle yet effective colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"803\"\u003ePowered by advanced tone-on-tone technology, Dia Hair Color respects the hair fiber while enhancing depth, dimension, and radiance—making it a top choice for salon professionals and at-home users alike.\u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40885795717302,"sku":"525DIA","price":460.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/diarichesse-hair-color-5-25-iced-chestnut-loreal-original-imafzxgaaay8ehdy.jpg?v=1636723138"},{"product_id":"dia-richesse-ammonia-free-hair-color-by-loreal-professional-shade-no-5-5","title":"Dia Richesse No 5.5","description":"\u003ch2 data-section-id=\"1o968do\" data-start=\"156\" data-end=\"239\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"159\" data-end=\"239\"\u003eL'Oréal Professionnel Dia Hair Color – Ammonia-Free Tone-on-Tone Hair Colour\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"241\" data-end=\"599\"\u003eEnhance natural beauty with \u003cstrong data-start=\"269\" data-end=\"309\"\u003eL'Oréal Professionnel Dia Hair Color\u003c\/strong\u003e, a premium \u003cstrong data-start=\"321\" data-end=\"364\"\u003eammonia-free demi-permanent hair colour\u003c\/strong\u003e designed to deliver \u003cstrong data-start=\"385\" data-end=\"450\"\u003enatural-looking shine, soft tones, and seamless grey blending\u003c\/strong\u003e. Ideal for refreshing faded hair, adding gloss, or achieving subtle colour transformations, Dia ensures a gentle yet effective colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"803\"\u003ePowered by advanced tone-on-tone technology, Dia Hair Color respects the hair fiber while enhancing depth, dimension, and radiance—making it a top choice for salon professionals and at-home users alike.\u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":40885798469814,"sku":"55DIA","price":460.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/131055__22861.webp?v=1662783449"},{"product_id":"dia-richesse-ammonia-free-hair-color-by-loreal-professional-shade-no-6","title":"Loreal Dia Richesse 6","description":"\u003ch2 data-section-id=\"1o968do\" data-start=\"156\" data-end=\"239\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"159\" data-end=\"239\"\u003eL'Oréal Professionnel Dia Hair Color – Ammonia-Free Tone-on-Tone Hair Colour, Loreal Dia Richesse 6- Shade: Dark Blonde\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"241\" data-end=\"599\"\u003eEnhance natural beauty with \u003cstrong data-start=\"269\" data-end=\"309\"\u003eL'Oréal Professionnel Dia Hair Color\u003c\/strong\u003e, a premium \u003cstrong data-start=\"321\" data-end=\"364\"\u003eammonia-free demi-permanent hair colour\u003c\/strong\u003e designed to deliver \u003cstrong data-start=\"385\" data-end=\"450\"\u003enatural-looking shine, soft tones, and seamless grey blending\u003c\/strong\u003e. 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Research, develop, and manufacture India’s most advanced products for the cosmeceutical industry that have a remarkable impact in people’s lives.\u003c\/p\u003e\n\u003ch4\u003eSAFETY\u003c\/h4\u003e\n\u003cp\u003eCheryl's products go through uncompromising tests to deliver the safest end results.\u003c\/p\u003e","brand":"Cheryl's Cosmeceuticals","offers":[{"title":"Default Title","offer_id":41470628397238,"sku":"ACTI2","price":990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/files\/077.png?v=1685588074"},{"product_id":"dia-light-9-02","title":"Dia Light 9.02 by Loreal","description":"\u003ch2 data-section-id=\"1o968do\" data-start=\"156\" data-end=\"239\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"159\" data-end=\"239\"\u003eL'Oréal Professionnel Dia Hair Color – Ammonia-Free Tone-on-Tone Hair Colour\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"241\" data-end=\"599\"\u003eEnhance natural beauty with \u003cstrong data-start=\"269\" data-end=\"309\"\u003eL'Oréal Professionnel Dia Hair Color\u003c\/strong\u003e, a premium \u003cstrong data-start=\"321\" data-end=\"364\"\u003eammonia-free demi-permanent hair colour\u003c\/strong\u003e designed to deliver \u003cstrong data-start=\"385\" data-end=\"450\"\u003enatural-looking shine, soft tones, and seamless grey blending\u003c\/strong\u003e. Ideal for refreshing faded hair, adding gloss, or achieving subtle colour transformations, Dia ensures a gentle yet effective colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"803\"\u003ePowered by advanced tone-on-tone technology, Dia Hair Color respects the hair fiber while enhancing depth, dimension, and radiance—making it a top choice for salon professionals and at-home users alike.\u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":41535154290870,"sku":"902DIA","price":460.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/files\/l-oreal-professionnel-dia-color-demi-permanent-gloss-color-7-blonde-60ml.png?v=1759298598"},{"product_id":"dia-light-6-28","title":"Dia Light 6.28","description":"\u003ch2 data-section-id=\"1o968do\" data-start=\"156\" data-end=\"239\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"159\" data-end=\"239\"\u003eL'Oréal Professionnel Dia Hair Color – Ammonia-Free Tone-on-Tone Hair Colour\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"241\" data-end=\"599\"\u003eEnhance natural beauty with \u003cstrong data-start=\"269\" data-end=\"309\"\u003eL'Oréal Professionnel Dia Hair Color\u003c\/strong\u003e, a premium \u003cstrong data-start=\"321\" data-end=\"364\"\u003eammonia-free demi-permanent hair colour\u003c\/strong\u003e designed to deliver \u003cstrong data-start=\"385\" data-end=\"450\"\u003enatural-looking shine, soft tones, and seamless grey blending\u003c\/strong\u003e. Ideal for refreshing faded hair, adding gloss, or achieving subtle colour transformations, Dia ensures a gentle yet effective colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"803\"\u003ePowered by advanced tone-on-tone technology, Dia Hair Color respects the hair fiber while enhancing depth, dimension, and radiance—making it a top choice for salon professionals and at-home users alike.\u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":41574201819318,"sku":"628DIA","price":460.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/6c5b00bf47f0a710311dc4d720b42d60.jpg?v=1655966519"},{"product_id":"dia-light-8-1","title":"Dia Light 8.1","description":"\u003cp\u003eDia Light 8.1 light Ash Blonde Shade, L'Oréal Professional Dia Richesse Semi-Permanent Hair Dye provides ammonia-free tone on tone colorations and is ideal for natural hair.\u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":41574251528374,"sku":"DIA8.1","price":460.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/lorealdia8.1-1.jpg?v=1655967053"},{"product_id":"dia-light-6-35","title":"Dia Light 6.35","description":"\u003cp\u003eDia Light 6.35 Dark Golden Mahogany Blonde Shade, L'Oréal Professional Dia Richesse Semi-Permanent Hair Dye provides ammonia-free tone on tone colorations and is ideal for natural hair.\u003c\/p\u003e\n\u003cp\u003eThis hair dye has an innovative conditioning formula that not only gives the hair deep and rich colour but also leaves the hair softer and with a multidimensional shine.\u003c\/p\u003e\n\u003cp\u003eThe hair colour will last for up to four weeks and the gradual fading grants a discreet regrowth. Furthermore, this hair dye can cover white hair up to 70%.\u003c\/p\u003e\n\u003cp\u003eThe alkaline formula has a lightening effect on natural hair, up to 1½ levels, and can darken the hair up to 4 levels. Despite the lightning effect, the hair will feel conditioned and show a healthy shine.\u003c\/p\u003e\n\u003cp\u003eThis hair also allows for variable intensity and nuances depending on the technique used and desired results.\u003c\/p\u003e\n\u003cp\u003eCharacteristics: Dia Light 6.35, Semi-permanent colour with a small lightening effect on natural hair;\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe colour fades gradually and grants a discreet regrowth;\u003c\/li\u003e\n\u003cli\u003eProvides rich colour with variable intensity, deep reflections, and extraordinary shine;\u003c\/li\u003e\n\u003cli\u003eThis hair dye can be used to darken the hair up to four levels and offers up to 70% white hair coverage;\u003c\/li\u003e\n\u003cli\u003eThe innovative formula leaves the hair feeling conditioned;\u003c\/li\u003e\n\u003cli\u003eAmmonia-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003ePrecautions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDEVELOPED FOR PROFESSIONAL USE ONLY.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to use\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis product was developed for professional use only and should not, therefore, be used at home.\u003c\/p\u003e\n\u003cp\u003eMix L'Oréal Professional Dia Richesse Semi-Permanent Hair Dye with the suitable L'Oréal Professional Deactivator Activator developer depending on the hair condition and preferred technique. Use a ratio of 1:1 ½.\u003c\/p\u003e\n\u003cp\u003eApply to the hair adjusting the technique to the desired results and access developing time accordingly. After developing, gently emulsify the product to remove the colour from the scalp. Then rinse thoroughly until the water runs out clear and finish by shampooing with the L'Oréal Professional Pro Classics Color Shampoo.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":41574257459382,"sku":"635DIA","price":410.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/3474637005139_EN_1.jpg?v=1735272625"},{"product_id":"cheryls-o2c2-radiance-lotion","title":"Cheryl's O2C2 Radiance Lotion","description":"\u003cdiv class=\"aplus-container\"\u003e\n\u003cdiv class=\"aplus-row-1\"\u003e\n\u003cdiv class=\"aplus-row-1-wrap\"\u003eCheryl's O2C2 Radiance Lotion, A special formulation to enhance the natural radiance and shine of the skin.\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-1-wrap\"\u003e\u003cimg alt=\"For Radiant Skin Everyday\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/Row-1.jpg\" class=\"aplus-row-1-img\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-2\"\u003e\n\u003cdiv class=\"aplus-row-2-wrap\"\u003e\n\u003cdiv class=\"aplus-row-2-col-1\"\u003e\n\u003cdiv class=\"aplus-row-2-col-1-cont\"\u003e\u003cimg alt=\"Why Use O2C2\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-2-text.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-2-col-2\"\u003e\n\u003cdiv class=\"aplus-row-2-col-2-cont\"\u003e\u003cimg alt=\"\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-2-right-bg.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-3\"\u003e\n\u003cdiv class=\"aplus-row-3-wrap\"\u003e\u003cimg alt=\"\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/Row-3.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-4\"\u003e\n\u003cdiv class=\"aplus-row-4-wrap\"\u003e\n\u003cdiv class=\"aplus-row-4-col-1\"\u003e\n\u003cdiv class=\"aplus-row-4-col-1-cont\"\u003e\u003cimg alt=\"Why Use O2C2\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-4-text.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-4-col-2\"\u003e\n\u003cdiv class=\"aplus-row-4-col-2-cont\"\u003e\u003cimg alt=\"\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-4-right-bg.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-5\"\u003e\n\u003cdiv class=\"aplus-row-5-wrap\"\u003e\u003cimg alt=\"\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/Row-5.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-6\"\u003e\n\u003cdiv class=\"aplus-row-6-wrap\"\u003e\n\u003cdiv class=\"aplus-row-6-title\"\u003e\u003cimg alt=\"Complete the Radiance Regime\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-6-title.png\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-6-pd\"\u003e\n\u003cdiv class=\"aplus-row-6-pd1\"\u003e\u003ca href=\"https:\/\/www.nykaa.com\/cheryl-s-cosmeceuticals-dermalite-face-wash-for-normal-to-dry-skin\/p\/18393?ptype=product\u0026amp;productId=18393\u0026amp;skuId=18393\u0026amp;pps=1\"\u003e\u003cimg alt=\"DermaLite Face Wash\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-6-pd-1.png\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-6-pd2\"\u003e\u003ca href=\"https:\/\/www.nykaa.com\/cheryl-s-cosmeceuticals-o2c2-radiance-lotion\/p\/429561?ptype=product\u0026amp;productId=429561\u0026amp;skuId=429561\u0026amp;pps=1\"\u003e\u003cimg alt=\"O2C2 Radiance Lotion\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-6-pd-2.png\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-6-pd3\"\u003e\u003ca href=\"https:\/\/www.nykaa.com\/cheryl-s-cosmeceuticals-dermashade-sunblock-spf-30-spray\/p\/18422?ptype=product\u0026amp;productId=18422\u0026amp;skuId=18422\u0026amp;pps=1\"\u003e\u003cimg alt=\"DermaShade SPF 30\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/row-6-pd-3.png\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"aplus-row-7\"\u003e\n\u003cdiv class=\"aplus-row-7-wrap\"\u003e\n\u003cdiv class=\"aplus-row-7-desktop\"\u003e\u003cimg alt=\"\" src=\"https:\/\/adn-static2.nykaa.com\/media\/wysiwyg\/Row-7-desktop.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003eExplore the entire range of\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eFace Moisturizer \u0026amp; Day Cream\u003c\/u\u003e\u003cspan\u003e \u003c\/span\u003eavailable on Prokare. Shop more\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eCheryl's Cosmeceuticals\u003c\/u\u003e\u003cspan\u003e \u003c\/span\u003eproducts here.You can browse through the complete world of\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eCheryl's Cosmeceuticals Face Moisturizer \u0026amp; Day Cream\u003cspan\u003e \u003c\/span\u003e\u003c\/u\u003e.\u003c\/p\u003e\n\u003cp class=\"mrp-n-expiry\"\u003eExpiry Date: 15 May 2024\u003c\/p\u003e\n\u003cp\u003eCountry of Origin:  India\u003c\/p\u003e\n\u003cp\u003eManufacturer:  L'Oreal India Pvt. Ltd.\u003c\/p\u003e\n\u003cp\u003eAddress:  Vardhaman Skincare Pvt Ltd, 1-8, Plot No. 7, Agarwal Udyog Nagar, Village: Waliv, Sativali Rad, Vasai East, District Thane - 401208\u003c\/p\u003e","brand":"Cheryl's","offers":[{"title":"Default Title","offer_id":41731581771958,"sku":"O2C2","price":970.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/51fpNi5dUkL._SL1080.jpg?v=1661423565"},{"product_id":"cheryls-actiblend-radiance-restore-mask","title":"Cheryl's Actiblend Radiance Restore Mask","description":"\u003cp\u003eCheryl's Actiblend Radiance Restore Mask Enriched with Macadamia Seed Extract, which is known to have a Moisturizing and nourishing action.\u003c\/p\u003e\n\u003cp\u003eIt's richness in Omega 7 help provide restorative and softening properties of weakened skin.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use Cheryl's Actiblend Radiance Restore Mask:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTake 8ml of brightening mask in a bowl.\u003c\/li\u003e\n\u003cli\u003eApply on the face and neck with a mask brush.\u003c\/li\u003e\n\u003cli\u003eLeave on for 10 to 15 minutes.\u003c\/li\u003e\n\u003cli\u003eWipe clean with fresh tissue paper and enjoy the radiance glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable id=\"product-attribute-specs-table\" class=\"data table additional-attributes\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" class=\"col label\"\u003eSuitable For\u003c\/th\u003e\n\u003ctd data-th=\"Suitable For\" class=\"col data\"\u003eProfessional Use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" class=\"col label\"\u003eSize\u003c\/th\u003e\n\u003ctd data-th=\"Size\" class=\"col data\"\u003e180 gm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" class=\"col label\"\u003eBrand\u003c\/th\u003e\n\u003ctd data-th=\"Brand\" class=\"col data\"\u003eCheryl's\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" class=\"col label\"\u003eIdeal For\u003c\/th\u003e\n\u003ctd data-th=\"Ideal For\" class=\"col data\"\u003eWomen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" class=\"col label\"\u003eContents\u003c\/th\u003e\n\u003ctd data-th=\"Contents\" class=\"col data\"\u003e1x Face Mask\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" class=\"col label\"\u003eUsed For\u003c\/th\u003e\n\u003ctd data-th=\"Used For\" class=\"col data\"\u003eSkin Softening \u0026amp; Smoothening, Nourishment, Moisturizing, Radiance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\" class=\"col label\"\u003eSkin Type\u003c\/th\u003e\n\u003ctd data-th=\"Skin Type\" class=\"col data\"\u003eAll Skin Types\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"product-info-price\" style=\"-webkit-font-smoothing: antialiased; font-family: Karla, sans-serif; font-size: 15px; background-color: #ffffff; box-sizing: border-box !important;\"\u003e\n\u003cdiv class=\"price-box price-final_price\" data-role=\"priceBox\" data-product-id=\"4683\" data-price-box=\"product-id-4683\" style=\"-webkit-font-smoothing: antialiased; box-sizing: border-box !important;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Cheryl's","offers":[{"title":"Default Title","offer_id":41982098931894,"sku":"CHER22","price":945.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/products\/Cheryl_sCosmeceuticalsActiblendRadianceRestoreMask_180gm.png?v=1669616374"},{"product_id":"dia-richesse-8-31-golden-beige","title":"Dia Richesse 8.31 Golden Beige","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDia Richesse 8.31 \u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eGolden Beige\u003c\/strong\u003e\u003c\/span\u003e 50ml, \u003cspan data-mce-fragment=\"1\"\u003etone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Ideal for blending away your first grey hairs leaving it with a natural-looking colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel Dia Richesse is an ammonia-free semi-permanent colour, with white hair coverage of up to 70% on base shades. Rich, deep reflects and exceptional softness.\u003c\/p\u003e\n\u003cp\u003eMixing \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDia Richesse 8.31 Golden Beige\u003c\/strong\u003e \u003c\/span\u003eWearing suitable disposable gloves, Dia Richesse should be mixed in a 1 to 1.5 ratio, i.e. 50ml (1 tube) Dia Richesse + 75ml of Diactivateur 6, 9 or 15 volume. Mix in a Dia applicator bottle or mixing bowl. Mix until a creamy gel texture is obtained.\u003c\/p\u003e\n\u003cp\u003eApplication Dia Richesse: Wearing suitable disposable gloves apply quickly to dry hair.\u003c\/p\u003e\n\u003cp\u003eDevelopment: 20 minutes (or according to service).\u003c\/p\u003e\n\u003cp\u003eRinsing: Emulsify, rinse thoroughly and shampoo.\u003c\/p\u003e\n\u003cp\u003eTechnical uses: For natural hair, for white hair and returning back to natural base.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDelivery Info:\u003c\/strong\u003e Prokarehub works with our suppliers to ensure your orders are complete and delivered safely and on time. We offer standard delivery times of 3-6 working days, Any delivery queries, please email us on\u003cspan\u003e admin@prokarehub.com\u003c\/span\u003e or call 8810434325\u003c\/p\u003e\n\u003cp\u003eExpedite orders need to be received before 1pm, Monday-Thursday to guarantee delivery. If items are out of stock we will contact you.\u003c\/p\u003e\n\u003cp\u003eFree delivery applies to baskets with a value of Rs 3999+ ex GST, to India mainland addresses. It excludes furniture or exceptional items; we will contact you in these cases.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFurniture and special-order\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eitems have different delivery times based on availability. Please\u003cspan\u003e conatct us \u003c\/span\u003efor any queries.\u003c\/p\u003e","brand":"DIA Richesse | L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":42051080650934,"sku":"831DIA","price":460.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/7762\/7062\/files\/LOreal-Professionnel-Dia-Richesse-Ammonia-Free-Hair-Color-4-Brown-q-FILEminimizer.jpg?v=1714884167"},{"product_id":"loreal-dia-richesse-no-7","title":"Loreal Dia Richesse No 7","description":"\u003ch2 data-section-id=\"1o968do\" data-start=\"156\" data-end=\"239\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"159\" data-end=\"239\"\u003eL'Oréal Professionnel Dia Hair Color – Ammonia-Free Tone-on-Tone Hair Colour\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"241\" data-end=\"599\"\u003eEnhance natural beauty with \u003cstrong data-start=\"269\" data-end=\"309\"\u003eL'Oréal Professionnel Dia Hair Color\u003c\/strong\u003e, a premium \u003cstrong data-start=\"321\" data-end=\"364\"\u003eammonia-free demi-permanent hair colour\u003c\/strong\u003e designed to deliver \u003cstrong data-start=\"385\" data-end=\"450\"\u003enatural-looking shine, soft tones, and seamless grey blending\u003c\/strong\u003e. 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